Etnies' Easter Gift

Pierre Andre Senizergues, Etnies' CEO pictured left, at Los Angeles Mission Easter week 2011.

Skateboarders often have the reputation of being rebels and malcontents, but skatewear brand Etnies will show that skaters can be angels with dirty faces.

The Orange County-based Etnies will be distributing shoes to homeless people at the Los Angeles Mission, a non-profit serving Los Angeles’ Skid Row on April 6, which is Good Friday on the Christian calendar. Etnies has distributed more than 34,000 pairs of shoes to homeless in its 14-years of working with the Los Angeles Mission.