New Marketing Execs at Quiksilver
Quiksilver Inc. has created two new marketing positions that havebeen filled by former surfers.
The Huntington Beach,Calif.–based company named Ryan “Scano” Scanlon as senior vice president ofmarketing, Quiksilver Americas. The surfwear maker also named Taylor Whisenandas senior vice president of marketing operations, Quiksilver Americas.
Scanlon is a 12-yearveteran at Quiksilver with a background in merchandising and design as well ascreative marketing. Most recently, he was the senior vice president of globalproduct.
Whisenand is known forfounding the eyewear brand Salt Optics. He was a Quiksilver-sponsored surfer and laterserved as Quiksilver team manager, promotions manager, and events andadvertising manager. Eventually, he led the marketing department at the age of27 before leaving and co-founding his own company.
“In any company, thepeople are the most important resource you have,” said Bob McKnight,Quiksilver’s chief executive. “Our authentic heritage in boardsports draws thekind of individuals who are truly passionate about our lifestyle. Scano andTaylor have a love of surfing that is reflected in their career paths andthrough their passion of other boardsports like snowboarding and skateboarding.It’s that obsession—the craving to always take it to the next level—that we areso fortunate to get from both of these men.”
Quiksilver’s labelsinclude Roxy, DC, Lib Tech and Hawk.—Deborah Belgum
