Miami Swim Cruise 13: Miami Swim Show
Every day is a party at South Beach, but July 22 marked the 30th anniversary of the Miami Swim Show & Lingerie Show, and the venerable trade show marked the anniversary with an epic fashion show of 270 looks at the Miami Beach Convention Center.
After veteran show vendor Maryan Mehlhorn made some introductory remarks on how SwimShow grew from a small event to the sprawling trade show, event producers evoked a theme of the runway show, 1980s pop music, which most likely formedthe soundtrack to the SwimShow’s first events.
Despite nostalgic music, the giant runway show’s look was all modern swim styles, what with the technical fabrics of labels such as Calavera; the lingerie-inspired, luxe poolside looks of Beach Bunny; the Latin American sizzle of labels such as Caffé; and the crochet swimsuits of Anna Kosturova.
