Miami Swim Cruise 13: Rose by Vanessa Jean

Vanessa Simmons debuted her new swim line, Rose by Vanessa Jean, with a late-night presentation and party in The Penthouse of The Raleigh hotel on July 22 during Mercedes-Benz Fashion Week Swim. The MTV reality star co-founded multi-million-dollar shoe line Pastry with sister Angela in 2006 and is now venturing into swim and lingerie.

The “Diamonds Are a Girl’s Best Friend”–themed collection suits Simmons’ lighthearted personality and is geared for women of all shapes and sizes. It also is a platform to give back. To celebrate the show’s theme, Vanessa partnered with the Diamond Empowerment Fund, a nonprofit founded by her uncle Russell Simmons to empower youths and support education initiatives in Africa. Silhouettes ranged from classic to costumey. There was a simple color-blocked maillot as well as heavily jeweled vintage styles, an athletic mesh crop top with cutouts and Vegas showgirl-esque dresses. Simmons said, “I’m the ultimate girly girl. So I really just wanted to have fun with it and play with different shapes and fabrics for women.”

—N. Jayne Seward

For a complete fashion slide show click here.