Swim Shorts 2012
Anne Cole is always inspired and driven to color. And nothing reflects this more than Anne Cole Signature Cruise and Spring/Summer collections. Cruise employs a rich dark navy base and pops it with white, cocktail pink, blue lagoon, passion pink, and palm green. Designs include Anne Cole mesh tanks, clubhouse color blocks, two-tone prints, and multicolor floral and stripes. Shirring, underwires, and molded cups are being utilized in various silhouettes to accentuate the positives! For Spring/Summer, think Palm Desert at dusk. Tusk and dark teal provide the base, trimmed with cactus apple, Mojave pink, oasis blue, and sundown yellow. New, innovative knit “elastic” is a fresh trim element in keeping with Anne’s DNA for clean, fun, playful, and sexy design. www.annecole.com.
Beach Rays, a division of JY Rays, Inc., has experienced a great response to its new direction and expanded contemporary women’s, children’s, and men’s divisions. Focusing on trends by infusing original artwork, strong color palettes, and fresh silhouettes, Beach Rays is trend-right with collections for the ìtop shelfî to volume with ìkey itemsî for fast turn. New for 2012 in contemporary swim is the WET division contemporary collection, joining her sister collection in young contemporary, RAY. In young menís surf, VAST, continuing with its quick-dry technical fabrics for surf and cool printed satin back microfiber, adds newness with its hybrid (retro) collection! And our namesake, Beach Rays, continue to offer great swim trunks in microfiber and in 100 percent nylon in many lengths. Youth girls’ and toddler swim continue to grow with RAYRAY—eye-catching prints with ruffle and rosette details. Youth boys’ and toddler swim have grown with “big boy” prints to match Dad/Big Brother. www.beachrays.com.
biKa was conceptualized and launched by AmbiKa Sanjana in Spring 2011. biKa’s vision is to constantly provide unique designs that are a fusion of the traditional and the contemporary, styles that are individual and, yet, global. biKa specializes in garments designed by AmbiKa and handmade by talented Indian craftsmen who have inherited their trade through several generations. Each exquisite piece is one of a kind: a fusion of traditional Indian embellishment techniques and modern swimwear patterns. Designer Ambika has been passionate about her creativity since she was a child and inherited her temperament and aesthetic from her artistically rich family. During her lifelong affiliation with the arts, she developed a powerful zeal for fashion. Each biKa creation is timeless and universal. www.bikabazaar.com.
CURVExpo is the only show in North America solely dedicated to designer lingerie, men’s underwear, and swimwear. CURVExpo will be presenting Fall/Winter 2012 collections of over 250 brands at CURVENV Las Vegas Feb 11–13, 2012, at the Sands Expo Hall G at the Venetian Hotel during Las Vegas Fashion Market Week. CURVENY New York will follow Feb. 21–23, 2012, at the Javits Center North.For more information, visit www.curvexpo.com.
Eco Swim™ by Aqua Green™ is debuting its first collection in 2012! Designed with a contemporary flair, this collection boasts great styling and trend-right looks and feel. Our advanced fabrics and production techniques make this collection the more sustainable choice when it comes to choosing a swimsuit to wear. Touted in June 2012, GoodHousekeeping.com wrote, “Eco Swim by Aqua Green that’s good for your figure and better for the environment. It’s one of the only swimwear collections on the market that’s taking steps to lower its impact on the planet.” Our mission is to provide fashionable, excellent-quality, and planet-friendly swimwear. We will achieve this by embracing sustainable technologies and methods, hence reducing our “carbon footprint in the sand™.” For more information, please call (212) 730-9555 or email hminoff@swimusa.com.
“House of La Roux” swimwear is made specifically for the demands of full-figured women. Created by Sharon La Roux, each swimsuit features a full inner bra with hook and eye construction. Patent-pending, no-poke, bendable underwire creates a customized fit like no other in the industry. La Roux’s tankini pants all feature a 6” gut-busting wrap-around control band that hourglasses the figure while being comfortable to wear. Fashion and functional one-piece, tankinis, and matching coverups round out this new and innovative collection. www.houseoflaroux.com. “SWIM by Chuck Handy” fully constructed swimsuits offer the missy and contemporary customer the added value of a FREE matching coverup with every swimsuit! Check out Chuck’s new collection, featuring unique detailing such as his “Lei Ruffles” and new matchingKimkono coverups that flatter and camouflage. www.swimbychuckhandy.com.
In Gear, established in 1990 and based in Miami, is a leading supplier of swim, resort, and casual lifestyle fashions, with distribution networks reaching across the globe. In Gear is all about fun and fashion, all designed to express yourself and look your best! In Gear product and lifestyle accessories may be found at surf, beach, swim, and hotel/resort and gift shops, as well as in boutiques, spas, sporting-goods stores, and department stores. www.ingear.com
Kooey is an entirely Australian-owned and operated swimwear label. Each season, Kooey’s design team, Nikki Silverthorne and Charlene Harmer, focuses on a specific area of the Australian landscape. Featuring bold styles and striking colors, each collection includes one-pieces, bikinis, separates, and resortwear. Sizes range from XS to XL in a wide variety of styles to suit every body type. Its signature prints are designed by Kooey print artist Anne Hanning, an Indigenous Australian artist. Anne has created a unique contemporary style that echoes her interpretation of the Australian country and culture. www.facebook.com/KooeySwimwear
La Lame, long known for its ability to forecast trends, has fresh new fabrics for this swim season. Its “Rolls Royce” stretch and rigid laces from its Premier Vision line from France have been met with great acceptance. For the more price-conscious manufacturer, La Lame offers laces from Asia that have a similar feel. As sequins are in demand, La Lame provides a large assortment of sequin fabrics and sequins with embroidery and prints. La Lame’s 2012 line is not only suitable for swim but also for dresses and sportswear. Performance fabrics in the La Lame line provide wicking moisture management and anti-bacterial finishes. For more information, visit www.lalame.com or call Glen Schneer or Joel Goldfarb at (212) 921-9770.
Limeade California is a forward, L.A.-based swimsuit company with a fresh, new look. Each piece starts with a more advanced design, which is further enhanced by using the highest-quality fabrics, an impeccable fit, and custom hardware, creating a jaw-dropping look. Each style is expertly fit and constructed to ensure that you look and feel amazing, stylish, and modern. Limeade California’s overarching design philosophy emanates from the distinctive style sense the designer derives from living in Los Angeles, the fusion of the laid-back endless summer combined with the ultra-hip L.A. scene. These intersecting influences are characteristic of what you will find in Limeade California swimwear. With the ability to mix and match tops and bottoms, you can create your own exclusive look. www.limeadecalifornia.com or (310) 692-0205
Magicsuit®by Miraclesuit® is so trend-right...from its sexy one-shoulder silhouettes to bold graphic prints—this is a brand that hits the mark! A collection that recognizes women have figure problems, “real or imagined,” and are looking for that perfect swimsuit. Magicsuit by Miraclesuit offers updated fashion while providing support, comfort, and control. Using a patented “comfortable control,” this collection uniquely shapes, smooths, and provides support women want in their swimsuits. The magic actually happens when the customer tries a Magicsuit by Miraclesuit—she not only feels the difference but sees it as well. For more information, please call (212) 997-5030 or email pmorse@swimusa.com.
Malibu Dream Girl continues to strengthen its diverse portfolio of brands with the launch of Maidenform Beach! Maidenform’s unrivaled expertise in fit solutions is complemented by MDG’s unparalleled design and swimwear quality. The collection is comprised of bra-sized swimwear with flatter-your-figure styling in vibrant prints and colorways, available at better specialty swim and department stores. Along with the new additions of Maidenform Beach and Dotti coverups, Malibu’s house brands continue to shine. Gossip’s 2012 lineup features trends fresh off the runway, with stripes, dots, leopard print, neon colors and crochet detailing. See the entire collection at www.gossipswim.com.
Miraclesuit®, the world leader in ladies’control swimwear, continues its mission to empower women. For 2012, the adage “We love curves” has never been stronger. Design inspiration was drawn from red-carpet gowns, and the use of vivid colors such as blues and reds coupled with draping, twisting and pleating creates luxurious highlights and textures. The seemingly effortless appearance of these modern masterpieces conceals an elaborate understructure that supports, shapes, and defines the wearer. Ours is the swimsuit that contours, shapes, and slims the body. When a woman puts on a Miraclesuit, she appears to lose 10 lbs. in 10 seconds. This year, Miraclesuit had the distinct honor to sponsor the national 2011 Wilhelmina 40+ Model Search, where thousands of women entered this incredible contest. Across the country, the Miraclesuit team had the pleasure to meet so many incredible women, who all wanted one thing—to live life fully and completely. For more information, please call (212) 997-5030 or email jbeckford@swimusa.com.
Philips-Boyne Corp. offers high-quality shirtings and fabric. The majority of the line consists of long staple Egyptian cotton that is woven and finished in Japan. Styles range from classic stripes, checks, and solids to novelties, Oxfords, dobbies, voiles, Swiss dots, seersuckers, ginghams, flannels, and more. Exclusive broadcloth qualities: Ultimo®, Corona®, and Superba®. Knowledgeable customer-service team, immediate shipping, and highest-quality textiles. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. www.philipsboyne.com or sales@philipsboyne.com
The California Swimwear Association presents The Swim Collective Trade Show, coming Jan. 26–27 in Huntington Beach, Calif. The Swim Collective is recognized as the premium West Coast swimwear trade show, offering buyers more than 1,000 lines across all swim categories.Other show dates are Aug. 1–2 in Newport Beach, Calif., at The Balboa Bay Club and Resort, a luxurious five-star hotel, spa, and resort on the coastline of sunny Southern California. For more information, visit www.swimcollective.com.
SwimShow showcases over 400 exhibitors representing nearly 2,500 lines. The show draws over 2,500 buyers from the United States and 50 different countries. It’s the largest swim trade show in the world and the first opportunity for buyers to see the latest designs for the upcoming cruise season. Show dates are July 21–24 at the Miami Beach Convention Center. www.swimshow.com
Swimwear with Xtra Life LYCRA® fiber has been adopted by some of the leading brands in swimwear and has brought a higher standard for fit to consumers around the world. Swimwear with Xtra Life LYCRA® fiber provides a longer-lasting fit that resists bagging and sagging and keeps swimwear fitting like new longer. Exposure to suntan lotion, body oils, and chlorine can compromise fabric stretch and recovery, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRA® fiber, the fit the customer loves is the fit she’ll keep long into the season. For more information, contact Andrea Matousek at Andrea.l.Matousek@INVISTA.com or (212) 512-9235. LYCRA® is a trademark of INVISTA.
This listing is provided as a free service to our advertisers. We regret that we cannot be responsible for any errors or omissions within SwimShorts 2012.
