Swim Shorts 2013
2Chillies offers the market young fresh vibrant prints and fashionable shapes—and always at an accessible price point. 2Chillies ensures that its product meets the highest quality standards and places tremendous focus on the importance of fit.We are aiming at the 16 to 26 year old market. The beach babe who has a dozen bikinis in her wardrobe and loves living by the ocean and the coastal lifestyle. 2Chillies ladies’ ranges also cater for different body shapes and comfort fits with DD cups, tankinis, and one-pieces with power mesh. 2Chillies is unique because we are a fashion-forward label that sits comfortably in surf stores and fashion boutiques; it is unusual for a swimwear brand to successfully appeal to both markets. 2Chillies has been well-established for over 10 years and is based in the glistening city of the Gold Coast, Queensland, Australia, famous for its pristine beaches, beach culture, and never-ending sunshine. From dawn till dusk the beach lifestyle and fashion-savvy girl is our inspiration. www.2chillies.com
A.B.B.L. of San Diego can help you create your own design for retail or wholesale. We are introducing custom-made swimwear, matching accessories, and knit dresses for any occasion, tailored for individual and exclusive lines for boutiques and small businesses. We are committed to designing and producing quality, stylish custom designs for women of all shapes and sizes with desired coverage, comfort, and support. No more endless search to find the right bathing suit. If you cannot find what you are looking for, we can design one to meet your personal or wholesale needs. We also specialize in scar coverage, synchronized swim teams, and bodybuilder designs. Our unique combination of creativity, motivation, and over 25 years of experience enables us to design and produce great quality apparel. We know you will enjoy wearing or offering our apparel to your clients as much as we enjoy making them for you! www.abblswimwear.com
Brazilian fashion standing out in the world. Diversity in prints, colors and patterns, creative design, versatility in production, sustainability and knowledge of all the chain. These are some of the characteristics that differentiate Brazilian fashion abroad and help improve the country’s image with the international public. In order to reinforce this potential and assist the internationalization of the segment’s brands, Brazilian Textile and Apparel Industry Association (ABIT), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), has maintained the Brazilian Fashion Industry Export Program (Texbrasil) since 2000. Over the past 11 years, the project, in which currently nearly 300 companies participate, has assisted Brazilian brands to generate a business volume of $269 million. It develops marketing efforts in trade intelligence, promotion, communication, and image strengthening. Its many activities include assistance to the presence of Brazilian brands at international trade shows. 207 events have been supported, invoicing $182 million. Another activity is the Buyer Project, which aims at uniting the two points of the chain: those who want to buy and those who want to sell. The Program also invites foreign journalists and buyers to the main Brazilian fashion events. If you want to sample the rich culture of Brazil and discover its intense fashion production through the Texbrasil, sign up at www.texbrasil.com.br/texbrasil/press or www.texbrasil.com.br/texbrasil/buyers.
This year is Anne Cole’s 30th anniversary!None other than Anne Cole herself, and her favorite poolside destinations around the world, inspired our 2013 Signature collections. Resort possesses the chic atmosphere of Club 55, St Tropez. The rich color palette reflects the cliffs, water, and luxury yachts of this French hot spot. Along with our classic stripes, we introduced a modern palm and teak print from artist Francis Spitta. Cruise’s tropical destination, with a vibrant color palette, was inspired by Acapulco, Mexico. The vintage floral and cultural prints pair perfectly with our solid bestsellers for an easy mix-and-match swim wardrobe. For spring and summer we had one of California’s hottest poolsides in mind—Palm Springs! Driven by mid-century modern art, the prints and colors emulate breathtaking desert sunsets. Anne Cole Signature swimwear continues to inspire beauty and confidence—offering every woman a look she can relate to with outstanding fit and quality. www.annecole.com
Carina Goldfarb started the Azul Collection because she couldn’t find any swimwear that fit well and was a nice design for her daughters. Everything looked oversized, and when the girls went to the water, the suits looked soggy. She went to Uruguay and started a line of her own. “Azul,” Spanish for “blue,” is her favorite color and the color of clear water. Later she started production in Brazil, where she could introduce the more detailed and intricate details with beautify embroideries and crochets. The Azul Swimwear line isknown for the high-quality fabrics, fun and daring combinations of prints, and great fit.Azul doesn’t just offer a great suit but also the accessories that match the suit: head bands, hats, and skirts. All are made with the same fabrics as the suits, so they can go in the water as well. The inspirations for the collection can come form anything: “I love the swimwear from Brazil and I follow what they do closely. They are the best in the world!!! But I look at fashion in general—even shoes and hand bags—for inspiration,” Goldfarb said. A few years ago, Azul added swim trunks for boys with great success. There was a void that needed to be filled. Azul does both shorter elastic waist-band shorts (very European) and boardshorts (surfer style). Unisex 50% UPF rash guards in many colors, and the latest addition is the shorts for men, many of them match the print for the kids. Super cute … dad and son matching shorts. www.azulsimwear.com (310) 398-9042, or info.azulswimwear.com
No time like the present to start dreaming of summer, and nothing will knock ’em dead on the sand like the colorful and sporty new line of retro-inspired swimwear, hats, beach bags, and playsuits from Beach Bash!®. The Beach Bash!® line was inspired by the retro beach look and combined with a new summer twist for the modern generation of beach-loving women! Beach Bash!® curve-hugging stretch fabrics give women a haute couture feel and fit with summer-style colors ranging from nautical to exciting with patterns ranging from retro to vogue. The common goal of Beach Bash!® is to offer something new and expressive that makes every girl feel special in a unique way. www.BeachBashFashion.com or (702) 458-1632, Ext. 6
Beach Rays, a division of JY Rays, Inc., has experienced a great response to its new direction and expanded divisions over the last couple of years. Our contemporary women’s (collection)—Wet—for the girl who’s heading to an exotic island—and our surfer girl (young contemporary)—Ray—heads to the beach. The retro styling of high-waist two pieces, photo images, and the vintage tropicals in prints give a total “glam look” for Wet, while its sister, Ray, uses these same themed prints in smocked tops and bottoms, midriff tops, and flirty shorts. Adorable! Our children’s divisions—Ray Ray (infant through youth) and Vroom Vroom (infant through toddler) and Vast for juvenile/youth boys—continue to evolve. The little guys reflect the “cuteness” of babies (owl prints and stripes for guys and petite florals and checks for girls) while the juvenile through youth look mom/dad or big sister/brother. Boys have same themes as seen in Vast, and girls are a combo of retro and beach play as with our women’s divisions.www.beachrays.com
BECCA® by Rebecca Virtue is known for putting together a perfect mixture of fresh vibrant colors and stunning swimwear silhouettes and strikes a wonderful balance between sexy and delicate femininity. Each collection is defined by the ability to beautifully adapt fashion to the female form by combining exclusive fabrics and prints with the perfect fit. In addition to eye-catching swimwear, BECCA® has created a resort collection of cover-ups and light-weight dresses that can be worn from the beach to the street. Rebecca Virtue, a native Californian and alumna of Otis College of Art and Design, resides in Orange County, California where she creates her namesake, BECCA®.
biKa was conceptualized and launched by AmbiKa Sanjana in Spring 2011. biKa’s vision is to constantly provide unique designs that are a fusion of the traditional and the contemporary, styles that are individual and yet global. biKa specializes in garments designed by AmbiKa and handmade by talented Indian craftsman who have inherited their trade through several generations. Each exquisite piece is one of a kind: a fusion of traditional Indian embellishment techniques and modern swimwear patterns. Designer Ambika has been passionate about her creativity since she was a child and inherited her temperament and aesthetic from her artistically rich family. During her lifelong affiliation with the arts, she developed a powerful zeal for fashion. Each biKa creation is timeless and universal. www.bikabazaar.com
BikiniJoe™ brought America the first production of USA Stars & Stripes Bikinis 20 years ago and has brought it back to his LEGAL BEACH line of street-savvy bikinis in fringe styles—also new camo and zebra prints and solids, including a knee length fringe bandeau. Four years ago Joe Clinard Jr. and Hazy Elia saw the need for a solids quality value separates line, so he developed H2oh! Colours™. It includes 13 top styles from XS to F cups, nine bottoms, 10 premium tricot colors. Five years ago H2oh! featured ahead-of-the-curve neons. H2oh! ships year around from Mrytle Beach, S.C., and now is featured in 400 accounts—90 percent located on America’s largest beaches. Joe was born on Friday the 13th and he says, “2012, my 67th—it’s a Friday.” The big news is 2013 brings a new line, AQ-WA!™, a limited-production line for swimwear-speciality stores only, and will include five bandeau and halter tops featuring big bows to adjustable rise twist front bottoms in colors such as black, mango, citrus, and aqua. For information on all the lines, visit www.BikiniJoe.com.
Caribbean Joe is the standard of casual living, island life, and relaxed attitude.A style you can live into—a style so comfortable, so relaxing, and so natural—like sand between your toes, the warmth of sun on your skin, the sound of the waves as the crash along the shore, a glorious sunset.A style that lets you live into your dream.Ours is a collection that is dedicated to provide freedom and ease—our collection is designed to offer the most flattering tankini tops in the market.Each Caribbean Joe tankini top has soft cups for added support and comfort.Our trademark tapered styled tankini provides flattering torso lines, enhanced further by with beautifully designed bras. Our bottoms range from a retro shirred skirted pant that is so today to your most wanted basic brief and, of course, our fashionable side-tie pant. http://caribbeanjoe.com
CURVExpo is the only show in North America solely dedicated to designer lingerie, men’s underwear, and swimwear. CURVExpo will be presenting Spring/Summer 2013 collections of over 250 brands at CURVENY New York Aug. 5–7 (Halls 1D/1E at the Jacob K. Javits Convention Center). CURVENV Las Vegas will follow Aug. 21–23 at The Venetian hotel during Las Vegas Fashion Market Week. For more information, visit www.curvexpo.com
InGear and Warner Bros have inked a deal to create DC Comics Swim. This exciting new swim collection features the iconic heroic characters of Wonderwoman, Batgirl, and Supergirl. With the frenzy over the superhero blockbuster movies, our swimsuits are super-sellers! Finally, a swim collection that is not only beautiful but adventurous! www.ingear.com
ECO SWIM by AQUA GREEN is where sustainability meets cutting-edge design in the swim industry. Our mission is to provide trend-right fashion, excellent quality, and planet-friendly swimwear.Finally, a collection where fashion and sustainability join forces! We understand happiness comes when you take the step as an individual and do your share to make a difference in the world. Our happiness comes from offering you an alternative. OUR PLEDGE is to the environment, OUR PASSION is great swimwear, and OUR COMMITMENT is to providing the best-quality products—often better than non-sustainable alternatives. We will achieve this by embracing sustainable technologies, reducing our carbon footprint in the sand. http://ecoswim.com
Kariza Swim 2013 represents the mesmerizing beauty of the Hawaiian islands. This breathtaking collection includes exotic prints and designs and swimwear pieces ranging from a seductive Brazilian fit to full coverage paired with stunning matching coverups and resort dresses for all figures and age groups. Expand your horizons and style with Kariza Swim. www.ingear.com
Having spent years creating custom swimwear for family, friends and pageant girls, Kathleen Bruening, the owner and designer of Kate Swim, decided in 2012 to expand her design skills and attack the retail market. Since creating the suit for Kate Upton that graced the cover of Sports Illustrated in February, Kathleen and her team have been very busy rebranding their swimwear line from Suit Yourself Bikinis by Kathleen Bruening to Kate Swim and setting up high-quality American manufacturing. Kate Swim’s 2013 lineup will feature one section devoted entirely to the suits that have been featured in Sports Illustrated plus, being true to herself, one section of hot-off-the-runway, unique, high-quality designer fashions, many with coordinating coverups. Kate Swim offers impeccable customer service and only the highest-quality products. Call (800) 2-SWIM-33, email info@kateswim.com, or visit www.KateSwim.com.
Designed in Western Australia, Kooey is an entirely Australian–owned and operated swimwear label. Fully “home grown,” the label is also inspired by Australia. Each season, Kooey designs men’s and women’s swimwear and resort wear featuring bold styles and striking colors with custom-designed prints that are exclusive to Kooey each season. Since its Australian launch in 2008, Kooey has become an internationally recognized brand, participating in fashion week’s around the world. Kooey is the official swimwear sponsor for the 2012 MISS USA® and 2012 MISS UNIVERSE® competitions. Visit www.kooey.com and www.facebook.com/KooeySwimwear or follow us on Twitter (@KooeySwimwear)
Miami-based contemporary swimwear label La Belle Rebelle is presenting its first collection at this year’s SwimShow. Rock ’n’ roll culture, old days’ glamour, and the underground art scene are the sources of inspiration that came together to give birth to this original label, which celebrates reckless youth and rebelliousness while being unapologetically feminine, sophisticated, and sensual. This first collection presents retro-inspired silhouettes featuring high waisted briefs, bustiers, and maillots with delicate lace and ruffled details. Prints vary from soft, romantic florals and pop candy colors all the way to powerful, rock ’n’ roll imagery mixed with textured, leather-like solids. Each and every suit is crafted with silky, high-quality Italian fabrics as well as corseterie accessories. Wholesale price ranges from $80 to $115. www.labellerebelle.us
La Lame, long known for its ability to forecast trends, has fresh new fabrics for this swim season. Its “Rolls Royce” stretch and rigid laces from its Premier Vision line from France have been met with great acceptance. For the more price-conscious manufacturer, La Lame offers laces from Asia that have a similar feel. As sequins are in demand, La Lame provides a large assortment of sequin fabrics and sequins with embroidery and prints. La Lame’s 2012 line is not only suitable for swim but also for dresses and sportswear. Performance fabrics in the La Lame line provide wicking moisture management and anti-bacterial finishes. For more information, visit www.lalame.com or call Glen Schneer or Joel Goldfarb at (212) 921-9770.
New face. New name. New attitude. Same commitment to excellence. After three decades in business, Malibu Dream Girl, Inc. has changed its name to Malibu Design Group. This change is part of a larger rebranding effort to look toward the future and build a new progressive vision for the company. Focusing on brand expansion, with the recent acquisitions of Dotti Cover-ups and the swimwear license for Maidenform, and embracing innovation in technology, MDG continues to be a leader in the swimwear and cover-up industry. Trading paper and pens for cloud-type computing and mobile tablet technology, MDG allows for anytime-anywhere communication while maintaining a sustainable and environmentally friendly workspace. For the latest updates about Malibu Design Group, visit www.malibuswim.com and check us out on Facebook.
Magicsuitby Miraclesuit, a collection of fabulous updated sihoulettes for the women of today, is both flattering and functional. Using a patented, “comfortable control” fabric, women now can have fashion with control. Magicsuit® by Miraclesuit, uniquely shapes, smoothes and adds support women want but are unable to find in other swimsuits. Excellent fit and exceptional quality is the mantra for Magicsuit® by Miraclesuit®. The magic actually happens when the customer tries a Magicsuit® by Miraclesuit® on and not only feels the difference but sees it as well.Look slimmer in seconds®. www.miraclesuit.com
This July, Miami Beach will once again host the leading swimwear industry event in the world; Mercedes-Benz Fashion Week Swim brings the largest international showing of the biggest swimwear designers to its runways. Strategically aligned with other key trade events, Mercedes-Benz Fashion Week Swim is the center of commerce for industry professionals. With more countries represented each season, designers are connected to a global network of resources and initiatives. It all begins on July 19 with a runway show by sexy swimwear designer Lisa Blue and the Official Kick-Off Party, which is the not-to-be-missed event of the summer. Designers showing include Lisa Blue, Éclairée, Agua Bendita, Poko Pano, Dolores Cortés, Vitamin A by Amahlia Stevens, Nicolita, Kooey Australia, Caffé Swimwear, Aqua di Lara, Mara Hoffman Swim, XTRA LIFE LYCRA® Brand, Cia.Marítima, BCBGMAXAZRIA GROUP, Gottex, Red Carter, L*SPACE by Monica Wise, White Sands Australia, Luli Fama, Suboo, Rose by Vanessa Jean, Wildfox Swim, ANK by Mirla Sabino, Aguaclara, Aquarella Swimwear, Cote D’or Swimwear, Sauvage, A.Z Araujo, Anna Kosturova, Dorit, Keva | J and Naïla. www.mbfashionweek.com
THE world leader in ladies control fashion swimwear, a perfect marriage of comfortable all-over control with fabulous styling and detailing. The Miraclesuit® 2013 swim collection is fresh and fashion-right while still focused on the comfort and needs of real women. The theme ranges from playful to sporty to timelessly classic, and we have incorporated lively and vibrant colors in textures and patterns. Whether a woman is wearing her swimsuit at the pool or beach with family and friends or just simply lounging and relaxing, we have something for her every mood and occasion. And our suits are engineered to give a woman’s body the support, fit, and shaping she has come to know and love. www.miraclesuit.com
Odina creates earth-friendly swimsuits for the fashion minded, active beach girl! Whether you’re on an SUP, diving into the depths of the sea, or doing yoga on the beach, Odina has you covered! Using recycled and reclaimed fabrics, they have brought sustainability to your active lifestyle. For 2012, the popular In the Curl razor-back top made its way into two hot one-pieces! Both feature an open back with cut-out sides and either a tie-bottom or booty short option. 2013 styles feature bright colors, braids, and accent trims that represent the Odina lifestyle! Made in California and tested throughout the world! www.odinaswimwear.com
Based in Miami and manufactured in Colombia, Peixoto is a line of contemporary swim and resort wear that embodies today’s fashion-forward and sophisticated women between the ages of 25-45+ who demand a stylish and comfortable swimsuit. The Spring/Summer 2013 swim collection, Color Me Lovely, is inspired by the Roaring 1920s Palm Beach glamour—a time of prosperity and new opportunities for women. This season, Peixoto introduces a feminine, playful-chic collection of one- and two-piece swimsuits that focus on details—blending geometric shapes and decorative motifs with a fresh color palette. The brand continues to build on the philosophy of ultimate comfort by exploring different construction techniques to accentuate women’s natural beauty for a feminine and slimming look. Salon Allure, W Hotel South Beach, showroom #403. For more information, email sales@peixotostore.com, call (305) 409-0856, or visit www.peixotostore.com.
Philips-Boyne Corp. offers high-quality shirtings and fabric. The majority of the line consists of long staple Egyptian cotton that is woven and finished in Japan. Styles range from classic stripes, checks, and solids to novelties, Oxfords, dobbies, voiles, Swiss dots, seersuckers, ginghams, flannels, and more. Exclusive broadcloth qualities: Ultimo®, Corona®, and Superba®. Knowledgeable customer-service team, immediate shipping, and highest-quality textiles. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. Call (631) 755-1230, visit www.philipsboyne.com, or email sales@philipsboyne.com.
Reebok provides the ultimate swimsuit. … Feel free to indulge in aquatic excercises or lounge by the pool in our stylist pieces. Our “Silver Lining” includes technology that provides tummy control and is made with an antimicrobial material, allowing each suit to have better hygienic quality (anti-odor, anti-bacterial). The bras are designed with anti-bounce features and soft cups for opacity and maximum comfort and surround support. Our collection resists chlorine as well as most pool chemicals. This technology promotes the life of the swimsuit by retaining the color, shape, and longevity of the garment longer than traditional swim fabrics. Designed with a flare for fashion, this collection engineers a swimsuit in which a woman can move and swim while still looking and feeling confident and, more importantly, comfortable. (212) 730-9555
Salon Allure is a luxury, resort, swim, and accessories trade show. The show is a departure from the conventional trade show in every sense, offering a five-star, oceanfront environment for designers to show their merchandise and interact with invite-only attendees. The four-day event will showcase many of the world’s leading designers, such as La Perla, Miguelina, Mara Hoffman, Acacia, and 6 Shore. Designers will be featured in luxury show spaces and edgy, private events and platforms. This year, for the first time, Salon Allure will introduce Style Works, featuring prominent brands of handbag, sunglasses, shoe, jewelry, and other resort-type accessories in an exhibit within the Salon Allure showroom floor, as well as a Designer Sample Sale to benefit Miami Children’s Hospital Foundation. All registered Salon Allure guests will receive gift bags and exclusive invites to the opening reception and fashion presentation, as well as daily industry happy hours. Show dates are July 21–24 at the W South Beach. For complete schedule information and more, go to www.salonallure-online.com.
SHARRARI Swimwear is 100% USA-made, down to the fibers. Originally a custom couture swimwear line, SHARRARI is now available in stores and online. Finding a swimsuit that looks great is a challenge for many women because it does not FIT them well. Our fit is specially made with contour and subtle quality detail that a woman’s body needs. SHARRARI focuses on a clean, quality, designer look that will last for seasons without going out of style or wearing out. SHARRARI is European-inspired, Brazilian-cut, and American-made for the woman who takes pride in her body. Sales@SHARRARI.com or (323) 902-SWIM
Snapper Rock Swim Wear from New Zealand has become the world’s leading protective swimwear brand for children newborn to 12+ years old. Our origins began in the juniors sailing market and now reaches children around the world. Snapper Rock’s range blocks 98 percent of harmful UVA and UVB rays. Our collection of stylish and fun UV50+ prints and patterns includes baby one-piece sun suits, girls’ swim sets, boardshorts, rash tops, kaftans, and hats. We use the latest fabric technologies and design innovations to bring you gear that not only looks great but protects children both on and off the water. Kids love Snapper Rock! Visit us at the upcoming trade shows and be the first to see our fantastic new collection of swimwear, after sun wear, and accessories. Snapper Rock Swim Wear is attending the following shows this year: Swim Show, Miami (July); ENK Children’s Club, New York (August and October), Swim Collectives, Huntington Beach (August); ISAM, Las Vegas (August); and Surf Expo, Orlando (October & January). Please visit our website (www.snapperrock.com) for booth information and contact information.
We, the brand Solar, are based on a tradition springing from 1927. We started as a small family business and have grown into a global brand. We are committed to our roots, combining attractive design with advanced technology to create products such as Tan Thru®, which allows seamless tanning with UV protection, as well as products such as Dry Weave®, a fast-drying breathing fabric that treats your skin gently and reduces risks posed by dampness. Our high standards are manifested in design that is elegant, distinguished, colourful, vivid, graceful, and elaborated. www.solar-swim.com
Sportek International Inc. is one of the leaders in importing, converting and distributing sportswear and functional fabrics, including swimwear, in the United States. We have more than two decades of experience and presence in the apparel industry in the United States, Canada, and Mexico and are the proud supplier of the leading swimwear, cycle wear, rash guard, dance wear and outerwear manufacturers. Our headquarters and distribution warehouse is located in Los Angeles with more than a million yards of goods in stock, making us one of the largest elastic, pile and fleece, technical, and functional fabrics distributors in the country. Our fabric selection is vast and includes Nylon/Spandex, Poly/Spandex, Moisture Management Spandex in both solids and prints. Fast friendly and responsive service is our philosophy, and we have been able to bring this in action as our policy. www.sportek.com
Surf Expo takes place twice a year in Orlando, Fla., and offers more than 4,000 lines in the resort, swim, boutique, surf, skate, dive, and lifestyle markets. Surf Expo gives buyers the opportunity to compare lines side-by-side and meet face-to-face with decision makers, both with the established lines and the new-to-market brands. Surf Expo’s next shows will be held at the Orange County Convention Center Sept. 6–8 and Jan 10–12. For more information, visit www.surfexpo.com.
The California Swimwear Association presents The Swim Collective Trade Show Aug. 13–14, 2012, and Jan. 23–24, 2013, hosted at the Hyatt Regency Huntington Beach Resort & Spa. The Swim Collective is recognized as the biggest West Coast swimwear trade show, offering buyers more than 1,000 lines across all swim categories. For more information, visit www.swimcollective.com.
SWIM at WWDMAGIC, sponsored by ISAM, presents its August 2012 swim show, featuring the best in swimwear, coverups, pareos, and swim accessories. Exhibiting brands include B. Swim, Hermanny by Vix, Hurley Swimwear, Raisins, Roxy, Sauvage, Swim Systems, and Trina Turk. Show dates are August 21–23 at the Las Vegas Convention Center–Central Hall. For more information, visit www.magiconline.com.
SwimShow showcases over 400 exhibitors representing nearly 2,500 lines. Theshow draws over 2,500 buyers from the United States and 60 different countries. It’s the largest swim trade show in the world and the firstopportunity for buyers to see the latest designs for the upcoming cruise season. Show dates are July 21–24 at the Miami Beach Convention Center. www.swimshow.com
Trina Turk has partnered with artist Rex Ray to create an exclusive swim print that will be featured in Trina Turk’s Cruise 2013 Swim collection, debuting at the Miami Swim Show. The wood-block printed, cut-and-paste art style that Rex Ray uses has a hip vintage vibe, making his prints a perfect fit for the first Trina Turk/Artist Collaboration. Together, Trina Turk and Rex Ray were able to develop a swim print directly inspired by one of Rex Ray’s original works. A special hangtag will accompany each garment in the collection, signifying the partnership between designer and artist. Rex Ray is a San Francisco–based fine artist whose collages and paintings have been exhibited in galleries across the country. He has created work for Apple, Dreamworks, Sony Music and Warner Bros., designing over 100 historic rock ’n’ roll posters for bands such as David Bowie, The Rolling Stones, REM, Bjork, U2 and Radiohead. For more information on the Trina Turk/Rex Ray collection, please contact Manhattan Beachwear at (714) 892-7354.
Beach Rays’ men’s divisions, including Vast (surf line), continue to focus on the latest technology in fabrications (our four-way stretch - “QUAD” fused seaming, tubular legs, quick dry, great hand) wasmanufacturer based out of Taiwan with factories all over Asia. This year the Hybrid, which looks like a cargo and goes from the pier to the water, is made of four-way stretch (Quad) and is predominately in great plaids and stripes. Other great trends in prints are the vintage tropicals and “photo-real” prints using some new, interesting fabrications. Shorter lengths have been trending for a couple of years now, but the Surfer is now catching not only “the wave but the drift!” Lengths are varying from 5” to 8”... not as many 10”/11” (these are inseam lengths) as in the past. Beach Rays is now only swimwear. Really exciting with many interesting trends and a variety of lengths ( 5” to 8” inseams). Vintage florals and conversationals to geometric composes and more. Most have some elastic, but others have our “latitude” waist bands (tunneled drawstring inside to adjust waist). They have had great response. And the biggest news: We have signed a licensee agreement with Surfer Magazine for young men’s and women’s surf and swim. We’re super-excited, and more details will be announced in the near future. www.beachrays.com
About Vitamin A: Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and international It girls who are hooked on the designer’s effortlessly chic bikinis and après beach pieces. It’s no wonder Hollywood’s hottest, like Gwyneth Paltrow, Scarlett Johansson, Leighton Meester and Jessica Alba, are addicted to Vitamin A, the authentically SoCal label that fits like no other bikini on the market and radiates natural sexiness like no other bikini on the beach. You have a recipe for chic simplicity: a little bit 70’s, a little bit minimalist. About the Designer: Amahlia Stevens’ SoCal upbringing clearly informs her laidback design aesthetic. That west coast ease and effortless sex appeal are in her DNA. She first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele. Amahlia finds as much inspiration from her jaunts to exotic shores as in her own backyard, the sparkling coves of Laguna. www.vitaminaswim.net
Invista unveils new XTRA LIFE LYCRA® fiber campaign and findings. Invista recently revealed new consumer insights and technical advantages regarding swimwear with Xtra Life LYCRA® fiber. This information offers new perspectives on consumer behaviours and priorities when shopping for swimwear. Research commissioned by Invista confirms that fit is the most important factor when shopping for swimwear. Reinforced by these new findings, Xtra Life LYCRA® fiber is known for its superb fit and resistance to degradation from the swim environment, with a proven record of strength when faced with the damaging effects of perspiration, chlorine, sunscreen or heat. The new global marketing campaign “Unstoppable,” focuses on this consumer confidence in swimwear with Xtra Life LYCRA® fiber.This unique campaign features three extreme themes to symbolize the technical advantages of Xtra Life LYCRA® fiber in the severe swim environment. For more information, contact Ninabeth Sowell at Ninabeth.g.sowell@INVISTA.com or (704) 586-7658. LYCRA® is a trademark of INVISTA.
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