Bisou Bisou Designer Starts Yoga Wear Line
Michele Bohbot
It seems that everyone is into yoga these days. Even your grandmother.
And a lot of smart apparel makers are following this trend by branching out into yoga wear. The latest to join the yoga apparel club is Michele Bohbot, the designing force behind the contemporary sportswear label Bisou Bisou, now sold exclusively at JC Penney. Her new line of yoga wear is called Electric Yoga by Michele Bohbot with prices ranging from $24 to $198.
Michele, a mother of seven and accomplished artist, is a master yogi herself and has been practicing yoga years before it became super popular in the United States.
Her Spring 2012 line is filled with bright colors inspired by Chakra hues. There are bright yellows, hot pinks, turquoises and electric blues. The collection includes tanks, midi bras, leggings, shorts and jackets as well as yoga mats and totes - all with her signature lightning bolt logo. The line of yoga wear includes seamless garments made of fabric that keeps wearers dry.
The line has been selling at select Equinox sports clubs, fitness retailers as well as yoga studios.
