With myDIALS Acquisition, Adaptive Planning Hopes to Harness Glut of Business Information

TMI—or “too much information”—is a modern-day nuisance and one that Adaptive Planning hopes to alleviate for its customers through the recent acquisition of myDIALS, the leading provider of cloud-based, data-discovery solutions. The acquisition comes on the heels of this summer’s launch of the Adaptive Discovery application, which integrates myDIALS technology, enabling employees across any-sized company to analyze, query and explore data in more visual and intuitive ways.

Without the integration of myDIALS technology, employees could be overwhelmed with too much data from too many systems, which could mask both significant trends within the company and the real story behind the numbers, according to Greg Schneider, vice president of marketing for Adaptive Planning.

Adaptive Planning had been working with myDIALS for a little more than a year before the acquisition was announced in September. The terms of the deal have not been disclosed, according to Schneider. The relationship between the two companies started as an original equipment-manufacturer partnership.

The acquisition enables Adaptive Planning’s clients to utilize self-service business intelligence (BI) with minimal training and at an affordable cost, according to Schneider.

“We are replacing traditional, tedious, siloed data analysis with comprehensive, on-demand dashboards and scorecards to improve decision making,” Schneider wrote via email. “Managers will now have unique visual data at their disposal, gathered from disparate sources for greater business impact.”

Business-intelligence solutions represent a large and fast-growing market, as companies and organizations look to leverage data and analytics to drive increased competitiveness. BI, analytics and performance-management software represent the second fastest-growing sector in the overall enterprise software market, while BI was the top technology priority for chief information officers so far this year, according to Gartner. The data visualization and discovery segment, which is characterized by highly visual, rapidly deployable solutions designed for business users, is growing particularly quickly, at three times the rate of the overall BI market.

“Data visualization is the fastest-growing segment in business intelligence today,” said John Herr, chief executive officer of Adaptive Planning. “At the same time, cloud computing is the most important trend in enterprise software. By acquiring myDIALS, the leading cloud data visualization solution, we are harnessing two incredibly powerful forces that strengthen our cloud CPM leadership and allow us to move rapidly in the broader BI market.”

Adaptive Planning is the worldwide leader in cloud-based, CPM solutions for companies and nonprofits of all sizes. Clients include The Container Store and Konica Minolta. The acquisition of myDIALS will expand the value that Adaptive Planning and its global partners provide to their base of more than 1,300 existing customers, as well as new clients, according to Herr.