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Scoop NYC Hitting Its Stride in Beverly Hills

Here's the scoop, as in Scoop NYC.

The retailer, which opened up a pop-up shop in Beverly Hills last November, liked it so much that it has decided to turn the pop into a full-time shop at 265 N. Beverly Dr.

The store will officially open this June with a lot of hoopla that will include drinking cocktails, giving away gifts and having fun in general.

Lots of refurbishment will be going on at the 3,700-square-foot outpost, but the store will remain open during that time.

Scoop NYC launched its first store in SoHo in 1996. Since then, it has had a small and carefully planned roll out. It has one other California store in Santa Monica.

So if you're hankering for some cool clothes, like Zac Posen, Missoni, Mason by Michelle Mason and Rag & Bone, you know where to go.