Barbara Fields: The Next Generation

Daughter of Trend Forecasting Chief Joins Family Firm

Barbara Fields, pictured right, with her daughter Amber.

Barbara Fields, pictured right, with her daughter Amber.

As of Friday, August 2, 2013

Since 1984, Barbara Fields has headquartered her trend forecasting and retail consulting operation, Barbara Fields Buying Office, at the California Market Center.

Her busy office always had a family feel to it, and it is growing. Her daughter Amber joined the company earlier this week as executive assistant. “She wants to take over. She wants a Lamborghini,” Barbara joked. But Amber will have to wait for the luxe car. Barbara says that she’ll learn the business from the bottom up.