MADE IN AMERICA
Shalom Cultural Peace Project: Peace, Fun and Streetwear
Shalom Cultural Peace Project plans on proving that peace can be promoted along with having fun.
The Santa Cruz, Calif.–based label makes streetwear-inspired clothing with a message, said designer Jacob Alexander Seedman.
“I want to give back to communities—communities that are struggling and areas of heavy violence,” Seedman said. With graphics such as the dove of peace and the Hebrew word “shalom,” which translates as “peace,” Seedman hopes to spread a message of hope and love by printing them on shirts, caps, fleece and outerwear.
He gives his styles to people that he dubs as “shalom tribesmen,” and they often wear them at hip-hop and reggae music events. He’s given Shalom CPP clothes to DJ Toure, the DJ for the pioneering Hieroglyphics crew of Oakland, Calif., which was founded by popular hip-hop artist Del the Funky Homo Sapien. Roots reggae artist Prezident Brown also served as a shalom tribesman.
After a period of working as a graphics designer, Seedman relaunched Shalom CPP at the Agenda Long Beach trade show July 25–26. He showed Spring/Summer 2014 at the prominent streetwear event. Seedman’s looks included a camouflage print that uses dove motifs instead of the typical abstract camo shapes. The olive and green dove camouflage appears on tank tops, polo shirts and caps.
Other looks include an aloha-style hibiscus print with the word “shalom” and a dove pictured on the flowers. There’s also a burlap print emblazoned on woven shirts, tank tops and headwear. Wholesale price points range from $14 to $38. For more information, contact firstname.lastname@example.org.