Is Orange the New Black?

A few looks from the Nicolino label

A few looks from the Nicolino label

As of Monday, August 12, 2013

Netflix launched its new TV series "Orange is the New Black" on July 11. It was so popular the media company announced it has a second season of the comedy-drama in the works.

But this TV show, which is about life inside a women's minimum-security prison, is not only a must-watch, but a big influence on fashion.

Already, womenswear companies are touting their pieces that come in orange or pumpkin.

And check out what Harper's Bazaar has to say about the new trend.