Threadcrawl, New Shopping Event, to Debut
When one of Joshua Jordison’s favorite boutiques shuttered last year, the music and events producer was peeved.
“I got sick of seeing vacant storefronts,” he said. He planned to do something about it.
From Aug. 19 to 25, Jordison will produce the first Threadcrawl, a week-long shopping event for boutiques across Los Angeles.
“It was something that I could do to get people back into bricks-and-mortar stores to make shopping a fun experience.”
Boutiques such as Cerre, Jill Roberts, New Era, Civilianaire, Rebecca Minkoff, Kin, Alternative Apparel, Theory, Kelly Wearstler, Joie and Juicy Couture are among the 150 boutiques participating in what Jordison hopes will be an annual event. With a $17 ticket purchased through Threadcrawl’s website (www.threadcrawl.com) or ticketing website Eventbrite, shoppers will be able to get 15 percent to 70 percent discounts at participating retailers.
Retailers also will produce store parties during the week of Threadcrawl. There will also be several pop-up shops and a closing party at Couture nightclub in Hollywood. The party will be free with a Threadcrawl ticket, but admission will be first come, first served.
The event also has a charitable side. For every $17 ticket sold, $2 will be donated to City of Hope, the cancer hospital and research center located east of Los Angeles. Jordison sits on City of Hope’s Music and Entertainment Committee.
Jordison plans to produce another Threadcrawl in March 2014 and to expand the shopping week to boutiques in Orange County, as well.