Project MVMNT’s Second Outing with Kenny Mac
In its second season with show director Kenny Mac at the helm, Project MVMNT again unveiled a youth-focused show, which ran Aug. 19–21 at the Mandalay Bay Convention Center.
Janelle Langford, a Project MVMNT spokeswoman, said 300 brands exhibited at the show. Exhibitors included urban brands Akademiks and Rocawear; fashion brands such as Saxx Underwear Co.; streetwear-friendly brands such as Metal Mulisha, Sullen Art Collective and New Era; and a lot of media licensed brands such as Angry Birds, Pabst Blue Ribbon, Ren & Stimpy, Looney Tunes, Kung Fu Panda, Jimi Hendrix, James Dean, John Lennon and many others.
Jack Martinez, chief executive of Orange County, Calif., eyewear and fashion brand Black Flys, exhibited at MVMNT. He said that the first day was empty because many retailers were shopping at Agenda, which took place at the Sands Expo. The second and third days were busy. “By 5 p.m. on the second day, aisles were gridlocked,” Martinez said.
He also said more than a few MVMNT vendors did not show up, so the Black Flys took over extra booth space from one of their no-show neighbors. Black Flys held conversations with representatives from Hustler Hollywood, as well as Journeys, a Nashville-headquartered mall retailer.
American Rag and Amazon.com also reportedly shopped at MVMNT.