G-Shock and Undefeated
In celebration of G-Shock’s 30th anniversary, the watch accessories line released a version of the DW-6900 model, a collaborative piece with Los Angeles based streetwear, sneaker boutique, Undefeated.
Undefeated owners James Bond and Eddie Cruz teamed up with G-Shock to create the limited edition DW6901UD-3. As a throwback to Undefeated’s Air Jordan IV, the watch features a military inspired, olive green colored body. An Undefeated patch that says “Quality Athletic Goods” is branded on the nylon strap and the Five Strikes Undefeated logo appears on the watch face.
The DW-6900 partnership marks Undefeated’s 10-year-anniversary, while G-Shock toasts to its 30 years of existence. Undefeated has worked with brands such as Nike, Puma, Adidas and Bape in the past.
The watch launched earlier in July to the European market but will be launching in the U.S August 30 for $120 (and in stock-lists globally).
For more info check out www.undefeated.com or the G-SHOCK NYC Soho store.