California Apparel News

The Howe label recently introduced Poolside, the label’s first reversible swimwear, said Jade Howe, creative director of his self-named Los Angeles–area men’s fashion label. He’s bullish that reversible swimwear will be a sure thing at boutiques and department stores.

Poolside will offer a geometric print on one side and a solid color on the other side. The guy wanting to make a simple statement can wear a solid side of the reversible swimwear. The guy looking for something more lively can wear the other side, which bears a geometric print.

Howe is bullish because the Poolside reversible shorts were inspired by one of the top categories in the Howe sportswear line—the “Switch Stance” walking shorts. The popular walking shorts have been repeated every season since they debuted in 2007.

“It’s a signature piece,” Howe said of the Switch Stance, which was named after a surfing technique. “It’s a good chunk of our walking-short business. … It was a natural progression to do swimwear.” Other signature looks are Howe’s “Personal Jesus” blazer, the “Skinny Puppy” jean and the “Mod Squad” suit. Howe also designs other swimwear in his collection, but Poolside is the company’s first venture into reversible styles.

The first delivery of the Poolside will offer just two styles. For 2014, he is planning to expand the number of styles for the reversible short.

For sales information, contact Tom Nagy at tom@howeclothing.com or at (310) 817-2801.