Products and Services: Emil Ganjian, president and founder of the Impulse California women's clothing company, along with brother Jack, knows exactly for whom he is designing. She wants to look stylish, she is not afraid to make a bold color or design statement, and she wants clothes that accentuate the positive—clothes that make her feel good.
These are the tops and bottoms that the 20-year-old Impulse California produces. "The silhouettes are always flattering, always very detailed, and the fabric we use makes a lot of difference," Ganjian says. Another advantage Impulse California has is that its garments are entirely manufactured in Los Angeles. Samples and all cutting are done at the downtown factory, and all sewing is completed within five miles of downtown.
Even the hangtags are printed in California. "It's much easier for us," says Ganjian. "We can respond quicker to changes, we can quickly bring product to market in two weeks. Our customers love that. That's why they come to us—they know they are guaranteed in season they will have replenishment quickly.
Services: In the heart of Los Angeles' Fashion District is the landmark New Mart Building. The showrooms of The New Mart represent the most exclusive and coveted contemporary lines from an international array of designers and manufacturers. The New Mart is unique in both architecture and style.
The intimate setting creates a user-friendly experience for visitors. Each of its glass-fronted, uniquely designed showrooms provides a buying adventure that cannot be experienced at any other showroom destination. The New Mart is open year-round to the wholesale trade only and has 95 showrooms featuring hundreds of contemporary women's and men's apparel and accessory resources.
Services: POOLTRADESHOW is the original independent trade show, established in 2001 for the boutique market and leading retailers worldwide. The show is hosted biannually every February and August in Las Vegas as a part of MAGIC Market Week.
POOL carefully curates a community of fresh talent and established brands to ensure a well-rounded representation of items that will keep the boutique and lifestyle market at the pulse of the emerging trends in men's and women's apparel. Upcoming show dates are Aug. 19–21.
