SWIM & SURF

Swim Collective Heading to New Home in August

Swim Collective, the 4-year-old West Coast swimwear trade show, will have a new home in August at the St. Regis Monarch Beach in Dana Point, Calif.

The five-star resort and spa overlooks the Pacific Ocean and the hotel’s private beach.

Swim Collective Executive Show Director Shannon Leggett said the venue provides a fitting location for his exhibitors to showcase their 2015 collections.

“The luxurious setting reflects their lifestyle brand message and places them in the correct context. Buyers become inspired,” he said in a statement.

Among the companies committed to show at the Aug. 11–13 run of Swim Collective are L*Space, Luli Fama, Vix by Paula Hermanny, Maaji, Eberjey, PilyQ and Tigerlily.

“We’re excited to appear at the Swim Collective Trade Show in August 2014,” said L*Space founder Monica Wise in a statement. “This is our go-to West Coast swim show. We have exhibited since Day One and love the show.”

Also a longtime Swim Collective exhibitor, Raj Manufacturing will return to the show, said Marketing Manager Holly Harshman in a statement.

“We have been really pleased with the growth and success of the Swim Collective since its launch in 2010,” she said. “We will be showcasing all of our collections at the St. Regis in August.”

Raj’s portfolio includes its own brands, as well as licensed collections such as Luxe by Lisa Vogel, Athena, Hurley, Guess, Nautica, Splendid Swim, Ella Moss Swimwear and Reef.

New swimwear show Riviera by
CurvExpo
, organized by swim and lingerie show CurvExpo in partnership with ISAM (the International Swimwear and Activewear Market), will debut Aug. 11–12 at the Hyatt Regency Beach Resort and Spa in Huntington Beach, Calif., where Swim Collective has been held. Before relocating to Dana Point, Swim Collective will return to the Hyatt Regency for its Jan. 24–25 run.

For more information, visit www.swimcollective.com.