KENNEDY DENIM CO.
Kennedy Denim Co.: Premium Denim, Populist Price
President John F. Kennedy was known for a simple and casual style, but denim wasn’t a big part of his photographed array of looks.
Nonetheless, Kennedy Denim Co. was named for the 35th president because Jason Ahn, co-founder and creative director for the Los Angeles brand, hoped it would evoke the same sense of cool and inspiration as Kennedy.
The line is made in Los Angeles. Its wholesale prices range from $17.50 to $32. Ahn said he uses some premium-denim features in the line, but he wholesales the line at a lower price than some other premium-denim brands in order to build a bigger clientele. With a populist angle, Kennedy Denim was intended to put good style in most people’s price range.
The line started in 2012 and has exhibited at Agenda trade shows in Long Beach and Las Vegas. It is sold at streetwear-savvy retailers such as Karmaloop and Attic, headquartered in Buena Park, Calif. Kennedy Denim’s jeans are devoted to a simple look. There is no pocket detailing. The label’s standard raw denim pants merely bear a back patch featuring the name of the company and its motto, “For the People, For the Greater Good.”
For Fall 2013, Kennedy Denim has made corduroy, sweat pants and chinos with an array of camouflage prints ranging from safari to duck hunting to leopard. New camo-style looks feature floral prints. “We know that camouflage is selling,” Ahn said. “But it’s becoming so saturated. I wanted to do something that makes it fun for us,” Ahn said.
For more information, contact sales@nextchaptercollective.com.
