New Lingerie Collection is Designed to Be Seen
After more than three years designing their For Love and Lemons collection, designers Gillian Mahin and Laura Hall are diving into lingerie.
Like For Love and Lemons, Skivvies, which bows at retail this month, is designed for a “cool, carefree, casual girl.”
“Our clothes are slightly see-through, a little low-cut, sexy dresses,” Hall said. “We wanted to create a collection of lingerie you could wear with these pieces and that complemented everything.”
But Mahin and Hall didn’t envision it as “the trashy version of having your lingerie showing”—what Hall describes as “Oh, look. Your bra strap is hanging out.” Instead, the designers were looking for a cooler, prettier way to show off lingerie.
“We do really nice style lines under sheer garments and scalloped edges and whatnot,” Hall said.
The launch collection includes pretty stretch laces and crushed velvets used in bralettes, panties, bodysuits, camisoles, slips and robes. Hall and Mahin added details such as a butterfly appliqué and wide-band velvet trim. Materials are sourced in locally, and the collection is produced in Los Angeles.
“We try to keep everything as local as possible,” Hall said.
Retail prices range from $20 to $40 for bottoms and $30 to $55 for bras, with a few pieces priced higher. Nothing is wholesale priced above $50, Hall said.
For Love and Lemons is sold at Cusp by Neiman Marcus stores, as well as nearly 500 specialty stores around the world. “We have a huge online presence,” Hall added. “ShopBop, Revolve, NastyGal, Planet Blue, Wasteland, Free People—those are our top accounts online.”
For Love and Lemon’s online accounts are also carrying the Skivvies collection, as is Anthropologie, which recently picked up the line.
Both collections are carried in the SuiteShop showroom. For more information, call (213) 614-2088 or visit www.forloveandlemons.com
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