TRADE SHOW
Edit, a New, Upscale Women’s Show, to Bow in New York in February
Business Journals Fashion Group—the organizers of MRket, Moda, Stitch and Accessories The Show—will launch a new women’s trade show in February in New York.
Called Edit, the show is designed as a venue for “recognized and emerging designers in the premium women’s wear market,” as well as a presentation of emerging trends for contemporary and luxury retailers.
Set to bow at the Jacob K. Javits Convention Center, Edit will offer buyer amenities such as concierge assistance, curated lookbooks and trend resources all in an “impeccably staged show floor.”
Admission to the show will be invitation-only and subject to approval. Edit’s team has created a targeted, multi-channel marketing campaign to recruit “select department-store buyers and vetted specialty stores.” These stores will receive trend e-mails, lookbooks and personal calls from Edit’s retail development team. Edit’s on-site concierge will also review last-minute retail registrants to ensure all buyers admitted to the show are a good fit for the brands exhibiting.
Alexandra d’Archangelo has been named Edit’s show director, and Jennifer Park is Edit’s branding/merchandising manager. The two have extensive experience as buyers, designers, fashion show producers, trade show organizers, bloggers, marketers, merchandisers and retailers in Canada, the U.S. and France, according to a Business Journals statement.
