BACKSTREET GLAMORAMA: Reunited pop band Backstreet Boys performed at the Orpheum Theatre in downtown Los Angeles at the annual Macy’s Passport Presents Glamorama fashion fund-raiser.
MACY’S GLAMORAMA
Fashion, Music and Festivities—for a Good Cause
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Macy's Glamorama Fashion Fund-Raiser
Sept. 12, 2013 | Macy's Passport Presents Glamorama 2013 puts "Fashion in a New Light" in Los Angeles with Backstreet Boys and Cirque Du Soleil | Orpheum Theatre, Los Angeles | Photos: John Eckmier
Macy’s Passport Presents Glamorama took stage at the Orpheum Theatre in downtown Los Angeles on Sept. 12 with spectacular visual performances. The star-studded event hosted its annual affair—which is also held in Minneapolis, Chicago and San Francisco—to raise funds and awareness to help combat cancer, childhood illness and HIV/AIDS.
This year’s theme, “Fashion in a New Light,” brought music and fashion together to help support the event’s long-standing nonprofit partner, AIDS Project Los Angeles (APLA).
The evening included performances by pop sensations Backstreet Boys and members of the avant-garde circus Cirque du Soleil, as well as fashion presentations from some of Macy’s best-selling brands.
Passport Glamorama and other programs have donated more than $30 million to AIDS/HIV charities—“standing strong three decades later, steadfast in our commitment to help raise much-needed funds to eradicate HIV/AIDS,” according to Terry J. Lundgren, Macy’s Inc.’s chairman, president and chief executive officer. Lundgren and actress Sharon Stone paid tribute to those who have lent their financial and emotional support to researching a cure to the AIDS epidemic.
Late movie idol and founding chair Elizabeth Taylor was one of Glamorama’s ambassadors, and now Stone succeeds her, helping to spearhead the campaign against HIV/AIDS. “I know as time goes on we will continue to find cures and a vaccine and we will end this virus,” Stone said, giving APLA credit for the 11,000 people the organization helps annually. “[That’s] where the financial gains of tonight’s evening go. That’s a lot of people. You are changing lives by your presence.”
Between music sets, a high-production fashion presentation highlighted men’s and women’s Fall collections. Tommy Hilfiger featured a rock ’n’ roll, layered schoolboy/-girl look with argyle prints, varsity jackets, and knee-high socks with mulberry, navy, plum and green colors.
Impulse for women, Macy’s in-house brand, took a gypsy/rocker/boho-style approach with lots of animal prints accented with shine and shimmer.
Tallia Orange dressed men in tailored suits and jackets, some accessorized with bow-ties. Colors were subtle with fall hues such as burnt red and brown.
Rachel Rachel Roy used a gold and black color scheme with a mature yet fun theme, featuring floppy hats, full-pieced outfits and a tweed pattern suit.
Macy’s new Maison Jules collection featured youthful, French-inspired pieces such as pleated skirts, baby-doll dresses and denim.
Calvin Klein brought a classic, demure collection fit for day or night with reds, blacks and whites, while Diesel brought out a slew of men in underwear.
After the show, Macy’s produced an after-party for patrons at the California Market Center, which was transformed into a pink-lit, festive affair. Gourmet food was served by Joshua Whigham, chef de cuisine of The Bazaar by Jose Andres, in addition to specialty cocktails by Patron Spirits.
Guests had the option of partaking in a bit of photo-booth action and enjoy sweets at the LA Times Cotton Candy Cart, and celebrity DJ Brandon Olds kept the party going.
