Press, left, and Kersh, right, are sister brands under the International Fashions umbrella
KERSH AND PRESS
Graphics-Driven Since the Start
Ever since sister brands Kersh and Press launched, the two collections have included graphic tees.
Kersh, launched in 2006, by Vancouver-based private-label maker International Fashions, is designed for eclectic and adventurous customers.
“[She’s] a little more experimental with color and mixing,” said Sandy Dombroski, vice president of International Fashions.
The collection features a range of fabrications, including 100 percent cotton, cotton slub and poly/cotton depending on the embellishment. Kersh tees feature screen prints, digital prints and sublimation prints, as well as burnout treatments, embellishment, and interesting washes and finishes.
Press, which launched in 2007, is for the customer with a clean, more-minimal aesthetic. Fabrics include “whisper weight” 100 percent Modal in sheer, translucent constructions.
“Handfeel is paramount,” Dombroski said.
Produced in China, India and, beginning in spring, in Peru, the tees are retail priced at $15 to $45 for Kersh and $45 to $65 for Press.
While both brands are sold at large retailers such as Nordstrom and Piperlime, the company also sells the collections in more than 5,000 boutiques in North America.
“We love our grass-roots business, the specialty neighborhood boutiques,” Dombroski said. “We do sell all those bigger guys, as well, but we still do that 1-2-2-1 business.”
For more information, contact the Jacob Gray Agency at (213) 973-7535.
