LVR
Yoga Gear for Fashion Lovers
Established in 2010 originally just as a line of basic T-shirts, LVR has organically gained a strong following of loyal customers who embrace healthy, active lifestyles. Today, the brand offers full seasonal collections of flattering and functional yoga pants, shorts, tops, maxi and mini dresses, hoodies, wraps, and scarves.
“Whereas many people who start yoga brands go into the apparel business for the first time, we’re the fashion background who has found and embraced the yoga lifestyle,” said Eric Clarke, who co-founded LVR in 2010.
According to co-founder Anastasia Mazula, LVR’s fold-over-top sweatpants are what put their brand on the map. “No one understood them at first, but now people are seeking them out,” she said.
LVR designs are known for functionality and comfort while still being fashionable enough to wear while running errands, which makes them a true crossover brand, sitting on fashion boutique and active-lifestyle retailers’ floors alike.
Wholesale priced from $14 to $37, LVR is carried by Southern California retailers including The Springs in the Arts District of downtown LA; Exhale in Venice; Tryss in Los Angeles’ Westside Pavilion mall as well as in Westlake and El Segundo; and Blackdog Yoga in Sherman Oaks. It is also sold at www.evolvefitwear.com, as well as at stores across the state and nationwide and in Europe, Japan, Canada and the Middle East.
LVR is 100 percent made in downtown Los Angeles. All fabrics are knit, cut, sewn, dyed and shipped from local factories and low-impact dye houses that adhere to high standards for water and waste disposal.
“We don’t mind paying slightly more to employ an LA–based workforce,” Clarke said. “Plus we are producing higher-quality products than what others are making overseas.”
In addition to LVR’s efforts to reduce the company’s carbon footprint and keep employment local, the company is also continually active in two charity organizations. It has formed a partnership with a wildlife rescue center in Guatemala called ARCAS (www.arcasguatemala.org) by donating a portion of revenues quarterly to help aid in the rescue, rehabilitation and release of wild animals. In addition, LVR makes monthly donations of new, unworn clothing to the Downtown Women’s Center in Los Angeles, whose mission is to create a safe space for women in need.
LVR’s corporate office and showroom are located in Los Angeles. For more information, visit www.lvrfashion.com.
