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Satine Kawaii Takes a Bow in Venice

Los Angeles boutique chain Satine typically represents stylish fashions, and now it represents cute in its new store, Satine Kawaii.

It opened in January on the 1400 block of Abbot Kinney Boulevard just a few storefronts down from the upcoming Roar store. Satine Kawaii is the third store in the Satine boutique chain and is devoted to fashion and kitsch with a Japanese pop-culture edge and a sense of cute, which translates as the word “kawaii” in Japanese.

In the front of the store, there are shelves reserved for gifts and collectibles of kawaii characters, such as the Hello Kitty cat and the Rilakkumma bears. Clothes merchandised around the smallish store have a Japanese feel and come from brands such as Opening Ceremony and Ruffian.