TECHNOLOGY
Italian Brand Imperial Expands With Lectra PLM
Bologna, Italy–based men’s and women’s collection Imperial has been on a growth track since its launch in 1978 by Adriano Aere and Emilia Giberti.
Today the company provides apparel to 4,000 customers worldwide and operates 80 multi-brand stores. In 2012, the company reported sales of 119 million euros ($163.53 million). To manage its fast-fashion operations, Imperial recently implemented Lectra Fashion Product Lifecycle Management (PLM).
“With the company growing at a very fast pace, we need to be able to master the end-to-end development process,” said Aere, who serves as Imperial’s president. “As consumers demand more and more variety and newness, we also need to become faster and produce more. Embedding our technical data into Lectra Fashion PLM will help us share information about styles or technical specifications better and faster.”
