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Fashion Valley Names New Marketing Director

Christopher Lane was named director of marketing and business development for Fashion Valley, the Simon Property Group’s regional mall in San Diego.

Lane will be responsible for driving marketing efforts and producing events at the mall as well as business-development efforts and local media relations.

He has climbed up Simon Property’s jobs ladder, having worked as a marketing assistant at Santa Rosa Plaza and later as the assistant director of marketing and business development at Stanford Shopping Center. Lane also worked as the director of marketing and business development at the Anchorage 5th Avenue Mall in Alaska.

Fashion Valley hosts a mix of department stores and luxury and fashion retailers, including Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s, Burberry, CH Carolina Herrera, Gucci, Hermès, Louis Vuitton, Michael Kors, Prada, Ted Baker London, Abercrombie & Fitch, Bebe and BCBG Max Azria.

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