Out Incorporated co-founders from left Leah Hundsness, Lauren Gill, Libby Amelia
FASHION
An Activewear Line That Goes From Working Out to Working
With a new shop at the prominent Fashion Island retail center in Newport Beach, Calif., Out Incorporated plans to introduce activewear that can be worn to the gym or the office.
The Out Incorporated shop opened July 1 in a space once occupied by a Babakul boutique, said Leah Hundsness, co-founder of the Out label.
The Fashion Island boutique is a “summer” store that will close at the end of August. Out Incorporated has a design studio and retail space opened in April at 423 31st St. in Newport Beach. The label also was recently placed at Ron Robinson in the Fred Segal compound of boutiques in Los Angeles.
“It’s something that we can wear at offices—at Sephora and LVMH—and something that would not look strange when we put on our shoes and go to the gym,” Hundsness said.
She most recently worked in Singapore as a senior vice president at Sephora, a division of fashion conglomerate LVMH. That is where Hundsness met the other two Out Incorporated founders, Libby Amelia and Lauren Gill.
In designing the line, the partners believed the silhouettes for women’s activewear were often too tight and revealing and the colorways were too bright.
Their new line offers looks that Hundsness called “ambiguous,” such as sweaters and tops that can be worn to the office and gym. In addition, there are mix-and-match pieces that are dubbed “Après Sweat.” Another category is called “Extreme Sport,” which features bras and leggings.
Retail price points range from $165 to $200 for tops to $90 to $130 for bras, and $110 to $130 for leggings.
