THE PARTNERS: From left, Jeremy Yuge, designer of The Third Dimension line and partner in The Well, with Alex Weidner and Jefferson Tangradi, also partners in The Well

THE PARTNERS: From left, Jeremy Yuge, designer of The Third Dimension line and partner in The Well, with Alex Weidner and Jefferson Tangradi, also partners in The Well

MADE IN LA

Party in L.A.

Here’s a typical timeline for designers: Toil through the process of making a debut line, produce a big party, and then hope buyers take a look at the line.

The Well, a downtown Los Angeles creative company, flipped the typical timeline.

As leaders of an events company, the partners of The Well produced after-hours parties at their former headquarters, located near the University of Southern California. Then, in December 2011, The Well’s partners opened a 7,500-square-foot space at 1006 S. Olive St., at the edge of the increasingly stylish Fashion District. The new location offered an events space, along with a fashion boutique and a hair salon. The site is also where The Well launched its first fashion line, called The Third Dimension.

Designed and made in downtown Los Angeles, it offers pieces for men and women as well as unisex garments. The seven-piece line is intended to be avant-garde streetwear, said Jeremy Yuge, The Well partner who designed the line.

“I wanted something everybody could wear,” Yuge said. “I also wanted something where people would feel like they are space-age ninjas.”

The separate pieces in the line are named after mythic figures and constellations of stars. They come in black and white and many feature The Well’s logo—an eye surrounded by a triangle.

One piece in the line is the “Erebus.” It’s a black sweater that drops around the thighs and features raw-edged pockets. There’s the “Nyx,” a cropped tank top. There’s the ‘Themis,” a collared shirt with an elongated body and an all-over print of The Well logo. Other looks include unisex drop-crotch pants and layering pieces. Retail price points range from $80 for the crop top to $198 for the “Erebus” sweater.

The Third Dimension line will not be wholesaled outside its own store. Instead, it is intended to attract people to the downtown LA boutique, Yuge said. However, The Well later will produce other fashion lines, and they will be wholesaled as part of a bid to reach The Well’s ultimate goal of being a player in all kinds of businesses with a cultural and a design edge. The future pieces will all be branded under the name of The Well, said Alex Weidner, another partner in the company.

“This is not a quick-buck move,” Weidner said of building a number of businesses in an emerging section of downtown Los Angeles. “We’re trying to build a brand.”