California Apparel News

After more than 20 years in the loungewear business, Julie Zipperer wanted to make comfortable pajamas for women, but she did not want to make another “boyfriend” look.

For her brand Love + Grace, which took a bow last year, she wanted to develop something in which women would feel good but also feel pretty. “I’m not going home from work and putting on sweats with holes in them or boxy pajamas enveloped in fabric,” said Zipperer, who, until recently, worked in sales and merchandising as well as design for Los Angeles–area loungewear labels PJ Salvage and Scanty.

Loungewear and pajamas from her Love + Grace line can be comfortable and also feminine. The pajama tops have a longer silhouette in the arms, two pockets on the chest, and form-fitting bottoms that are not too low rise and not too high, Zipperer said.

The Supima cotton/Modal pajamas feature prints with graphics such as a fleur de lis, a leopard print and a heart print. Zipperer wanted to make sure that the pajama prints were for the young at heart, not just the young. “There’s a fine line between juniors and contemporary,” she said. “This speaks to everybody. It’s not just cupcake prints.”

Love + Grace is manufactured in Los Angeles. Wholesale price points range from $40 to $45 for a set, $16 to $18 for the line’s tank tops, and $26 to $30 for bottoms. For more information, call (323)727-5900 or email julie@love-grace.com.