TRADE SHOW

Pool Heads to NY in July

Pooltradeshow, the Advanstar Fashion Group–owned trade show held biannually in Las Vegas, is heading to New York, where it will host its first East Coast edition July 20–22.

The show will run alongside Avanstar’s Project New York and The Tents at the Jacob K. Javits Convention Center.

“The vibrant energy and sense of community that Pool brings to the Vegas marketplace during MAGIC is what I wanted to channel in New York,” Project President Tommy Fazio said in a company statement. “There’s nothing like it on the East Coast, so positioning the show at the Javits center will offer new ways to engage retailers and have them explore, shop and discover brands.”

Pool showcases up-and-coming and established men’s and women’s apparel and accessories brands, as well as a Cash & Carry section. There will also be a seminar, titled “Swimlessons,” for emerging brands.