DESIGNER PROFILE
See You Monday: High- and Low-Fashion Mix
Los Angeles–headquartered See You Monday embraces high and low fashion.
One crop top has a chiffon train on the back and the partiers’ hashtag “#Rise & Grind” printed on the front. Cats’ faces and cupcakes have been among the company’s popular graphics, said Annabelle Lee, owner and creative director at See You Monday. The company also makes contrast tops with a printed front and a mesh back. Other styles are made with neoprene, viscose and cotton/Modal. The company’s T-shirts and tanks have been sold at Zumiez and Hot Topic Inc. concept Blackheart as well as Karmaloop.
“There are no limitations,” Lee said. “We can do whatever we want, whenever we want. There is no ‘can’t’ here.” The company’s looks, which range from outerwear to bikinis, are manufactured and sourced in Los Angeles. Lee said, “I see the factory downstairs—people are cutting and sewing. I see the fabric archives. Sometimes I go shopping in the factory.”
Occasionally, See You Monday’s highs and lows have courted controversy. The brand produced pot-leaf T-shirts and leggings for a collaboration line with rap star Snoop Dogg, which sold at juniors skate, fashion and surf chain Tilly’s Inc. But the retailer pulled the marijuana-themed clothing earlier this year when an Orange County, Calif.–based parents group complained.
See You Monday continues to do a thriving business with Tilly’s. However, the retailer, Snoop Dogg and the manufacturer did not make a public statement about it. “I totally understood the parents’ perspective,” Lee said, sympathizing with the groups fears of drug abuse. “Why do men’s clothes show pot leaves but get no complaints, but when a women’s brand does it, we get complaints. It was interesting.”
Lee sees herself as an executive with a lot of right- and left-brain expertise. She even participates in fittings meetings for See You Monday’s larger clients. “I can talk numbers but also the creativity aspect,” Lee said. “We understand all the angles.” She directs a team of 30 people at See You Monday, who do everything from sample making to sales.
Wholesale price points range from $5 to $39. For more information, call (323) 887-9900 or email info@seeyoumondayla.com.
