Allen Schwartz's Store Celebrates Big Anniversary

The store has seen it all. The ups and downs of the economy. The trends that come and go. The customers who move in and out of the neighborhood.

But the flagship store for ABS by Allen Schwartz at 1533 Montana Ave. in Santa Monica just keeps on ticking like those Timex time pieces. This Saturday, the outpost for the well-known LA label is celebrating its 25th anniversary. So many stores on Montana Avenue shut their doors when the recession hit and retail nosedived. But not Allen Schwartz.

With much cause to toast a few decades on the street, this Saturday there will be drinks, food and discounts of 25 percent on full-priced merchandise between 11 a.m. and 5 p.m. There will also be raffles for gift certificates.

"Many of our customers have been shopping here from day one, and we are looking forward to a big day filled with celebration and an opportunity to shop the new collection," said Nicole Jewell, the company's retail director.