Kellwood Sells Outdoor Brand American Recreation


As of Thursday, April 9, 2015

Kellwood Holding LLC has sold its American Recreation Products LLC business to Exxel Outdoors LLC for an undisclosed amount.

American Recreation’s brands include Kelty, Sierra Designs, Slumberjack, Wenzel, Ultimate Direction, Mountain Trails and Instabed.

The Boulder, Colo.–based outdoor equipment and apparel brand has been under the Kellwood umbrella since it was acquired by the manufacturing company in 1988. According to a Kellwood statement, American Recreation “is no longer a strategic holding within Kellwood’s portfolio,” which includes women’s, juniors and children’s apparel brands such as Rebecca Taylor, Sam Edelman, Parker, XOXO, My Michelle, Jolt, Rewind, Democracy, Sangria, Jax and Briggs NY.

Founded in 1997, Exxel Outdoors manufactures and distributes outdoor gear. The company owns a 250,000-square-foot factory in Haleyville, Ala., where it currently manufactures about 2 million sleeping bags annually.

Kellwood Holding is an affiliated portfolio company of Sun Capital Partners Inc.