SURF REPORT
Hang Ten Headwear Heads to Vegas
Iconic surf brand Hang Ten will unveil a new hat collection at the upcoming MAGIC trade show in Las Vegas.
Otto International Inc. will showcase the licensed line at its booth at Mandalay Bay, where retailers can check out the Fall collection on seating shaped like the feet in the Hang Ten logo.
There are two groups, the Hang Ten Original collection, which is competitively priced and geared to mass market retailers, and Hang Ten Gold, an upscale line for high-end boutiques.
Based in Ontario, Calif., Otto International has been producing headwear for more than 30 years. The company has its own factory in China and is expanding its licensed and private-label programs.
Founded in 1960 in Southern California, Hang Ten is now owned by American Brand Holdings LLC.
