As of Thursday, July 2, 2015
The Park Showroom will be changing its game.
After serving as one of the first tenants of the renovated Lady Liberty Building in Los Angeles’ fashion district in 2007, The Park will be moving the operations for its men’s brands a block away to Area 4, a men’s and streetwear section in the California Market Center showroom building. It also will be moving its retail space, Seven Points, away from Lady Liberty. The boutique’s last day of business in downtown Los Angeles will be Aug. 1.
Seven Points will reopen in the first quarter of 2016 in Silver Lake, said Eric Martin, The Park’s founder. The space offered men’s streetwear and contemporary clothing from brands such as Thing Thing Zanerobe and Pocket Square Clothing. “The people that live and work in the [Fashion District] aren’t shopping,” he said. “We didn’t lose money, but we couldn’t turn a profit. In three years, [downtown Los Angeles boutique retail] will be phenomenal, but we were way too early.”
The new space for its men’s brands will be Suite B477, which spans a little less than 3,500 square feet. The Park will continue to run its offices in the Lady Liberty, and it also plans to expand the division for its women’s brands at Lady Liberty, Martin said. He anticipates a major increase in traffic at Area 4.
“Lady Liberty is mostly women’s,” he said of the fashion showrooms in the building. “We got plenty of appointments. But we don’t get walk-by traffic. I
want to move into a space where there’s a higher percentage of people coming through on a daily basis.”
The new space will house Park’s clients including Woolrich, Deus Ex Machina, Howe, Thing Thing, Matiere and Thorocraft, also known as TCG. The Lady Liberty
space will house women’s styles for brands Thing Thing, Woolrich and AKA. Martin also hopes to sublet creative workspace at The Park Showroom for designers
and new fashion brands.