Cali Dreaming

Cali Dreaming

CALI DREAMING

Versatility Meets Simplicity

The founders of Cali Dreaming draw inspiration from natural and nude pigments, which they say are both sophisticated and flattering because the nude skin tones elongate the body.

For their collection, founded in 2010, artist and designer Carrie Jardine and retail consultant Lisa Prioloanted to encapsulate a “versatility meets simplicity” aesthetic.

At the Cabana show during Miami Swim Week in July, Jardine and Priolo are launching two new capsules under the brand: Bathers, which is swimwear, and Covered, a crossover collection that includes a nude kimono robe. These pieces are geared more toward the Resort market and will have subsequent delivery dates as well as “small tweaks.”

The core of the brand is comprised of a beige shimmer fabrication that is used every season.

“It is a silk-like poly,in the vein of neoprene, that does not wrinkle and has accelerated drying [compared with other fabrics on the market],” Priolo said.

Last year, the brand introduced 14 prints to its collection, which are all created in-house, as explained through the brand’s #CanvasToClothing campaign.

All designs are created in-house at the company’s headquarters in Los Angeles’ Venice Beach neighborhood, and fabrics are made in Long Beach, Calif. While in the first four years the company only offered bathing-suit sets, with recent increase in production scaling, it now offers separates, allowing for customers to build collections to their own liking.

Wholesale price points average around $45 to $55 for separates and $95 for one-pieces and crossovers. Cali Dreaming is currently being sold at Free People, Madison, Diane’s, Swell.com,

Largo Drive and Bikini Bird as well as at Bucks & Does in Los Angeles’ Silver Lake neighborhood and Molly Brown’s in Las Vegas.

For more information, visit www.calidreaming.com