Dreamgirl Parent Company Taps Simparel for Complete Enterprise System


As of Thursday, July 16, 2015

Bell, Calif.–based DG Brands, the owner of several lingerie and costume brands—including Dreamgirl, Dreamguy, Alexa, Sugar Sugar and Mischief & Mayhem—is replacing its existing ERP (enterprise resource planning) system and other business software with an all-in-one solution from Simparel Inc.

The Simparel Enterprise system will allow DG Brands to manage the product lifecycle from concept to consumer while realizing business-wide efficiencies, streamlining processes and increasing operational visibility.

“Our 8-year-old business system simply could not give us the level of reporting and control we needed to more effectively manage and grow the business,” said Alma Canjura, DG Brands executive vice president and chief operating officer, in a company statement. “Even after investing in third-party add-ons, we realized that we needed to find an integrated solution that was better aligned with our business needs. After evaluating several systems, we found Simparel to be the perfect fit for our business. The system’s depth of capabilities and ease of use is breathtaking, and their industry experience was a real plus in our selection. With Simparel providing the information we need to make faster and better decisions, we are excited about the opportunities to improve operations and expand sales channels.”

When the Simparel Enterprise system is fully implemented later this year, there will be up to 50 DG Brands team members accessing design, product development, sourcing, supply-chain management, distribution, sales, customer service, marketing and financial departments. The system will also have a portal for communication with DG Brands’ offshore suppliers and retail partners.

DG Brands produces lingerie, clubwear and costumes under the Dreamgirl brand as well as costumes under the Dreamguy, Alexa, Sugar Sugar and Mischief & Mayhem brands.

For more information about DG Brands, visit www.dgbrands.com.

The Simparel Enterprise Solution combines ERP, PLM (product-lifecycle management), SCM (sourcing and supply-chain management), MRP (materials requirements and manufacturing planning), EDI (electronic data interchange), WMS (warehouse management) and other tools into a single business system. For more information, visit www.simparel.com.