P.J. Salvage Hires New Executive to Focus on International Expansion
P.J. Salvage—the Irvine, Calif., company that specializes in making fashionable loungewear, pajamas and women’s intimates—has hired Emma Wessman to make the venture more global.
Wessman has been working in her native Sweden, where she was involved in international distribution and marketing for P.J. Salvage and other brands in Scandinavia, the United Kingdom and Ireland.
“As we continue to grow and strengthen the brand around the world, we know that Emma will help drive our international business,” said Peter Burke, the chief executive of P.J. Salvage.
Currently, P.J. Salvage is sold in the United States, Europe, Canada and Australia, and it is preparing to expand to Central and South America, Asia, and the Caribbean.
“Working with the brand in Europe for the last three years, I have seen the great success it has accomplished in a very short time,” Wessman said.