COS Opening Its Second California Store

Up until now, there have been only two COS stores in the United States—one in New York and one in Beverly Hills.

Now comes word that the London-based retailer, which is a division of H&M, is expanding with four new stores in the United States. One of those is going to be at the high-end South Coast Plaza mall in Costa Mesa, Calif., rubbing shoulders with stores such as Saks Fifth Avenue, Chanel, Max Mara, Zara and Massimo Dutti.

Plans are for the 4,122-square-foot store carrying men’s and women’s clothing to open in Orange County this fall. COS opened its first California store last year at 357 N. Beverly Drive in Beverly Hills.

Also scheduled to open this fall are COS stores in New York, on Fifth Avenue, as well as in Boston and Houston.

“We are very pleased with the brand’s growth since our launch in the U.S in 2014, and we look forward to introducing COS to new neighborhoods and cities this autumn/winter,” said Marie Honda, COS’ managing director.

COS is a retail concept that trades in higher-end fashion and whose clothing sells for probably three times the price found at H&M, which is renowned for its $22 sweaters and $25 pants.

COS launched in 2007 with a flagship store on London’s Regent Street, and it now has 125 stores in 26 countries.