MRket Rolls Out The Hub for New Events, Activities at New York Show

Trade Show

As of Thursday, June 25, 2015

MRket, the menswear show organized by Business Journals Inc., will kick off a video series, a photo studio, a book signing and a Beam pop-up shop at The Hub, the trade show’s new interactive area set to bow during the July 19–21 show at the Jacob K. Javits Center in New York.

On July 19, MR magazine and street photographer Karl-Edwin Guerre will be conducting interviews on the show floor for MR’s new “Menswear Movers” video series.

On July 20–21, The Hub will set up a photo studio, where the MRket team will shoot top-trending looks from the show floor for its post-show lookbook.

There are several other events and features set to debut at the July show. Ali Arain and Gregory Coccaro, owners of the Beam store in Brooklyn, N.Y.’s Williamsburg neighborhood, will host a pop-up shop on the show floor.

The Vanguards Gallery, MRket’s area for up-and-coming men’s brands, will debut a new section called Vanguards Platinum, featuring upscale men’s lines such as Anthony Miles, Brett Johnson Collection, Creed, Galet, Guglielmo G, Mark Giusti, Northern Cobbler, Pasotti, Rafi & Olga, Ring Jacket and Spivey.

The Italian Trade Commission will host a lounge at the front of MRket’s Made in Italy section, where espresso will be served in the morning and prosecco in the afternoons during the show.

Jack Mitchell—whose family owns the Mitchells store in Westport, Conn.; Richards store in Greenwich, Conn.; Marshs in Huntington, N.Y.; and Wilkes Bashford stores in San Francisco and Palo Alto, Calif.—will participate in a Q&A session with MR Editor-in-Chief Karen Alberg on July 19. Attendees will receive copies of Mitchell’s book, “Hug Your Customers,” and have the chance to get it signed by the retailer.

Southern Proper will host the Modern Prep Lounge at the show to showcase “The New Way of Prep” and will provide the trade show’s tote bags.

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