Shim Names General Manager of Columbia’s Korean Subsidiary


As of Thursday, May 14, 2015

Columbia Sportswear Co. named Ham-Bo Shim general manager of the Portland, Ore.–based outdoor apparel company’s Korea subsidiary, based in Seoul.

Shim will oversee sales, distribution and marketing strategies for the company’s brands, which are sold in Korea in more than 250 dealer-operated, branded, outlet and shop-in-shop locations, as well as Columbia’s e-commerce site.

Shim has more than 25 years of experience in finance and operations in the Korean athletic consumer-goods market. For the last decade, he served as vice president and managing director of TaylorMade Golf’s operations in Korea. He has also served as chief financial officer of Korea for Adidas AG.

Shim succeeds HR Cho, who has been the company’s general manager of Korea since early 2012.

“We are delighted to welcome Han-Bo to the Columbia Sportswear family,” said Bill Tung, Columbia Sportswear’s vice president of international distributors and Asia-direct markets, in a company statement. “He brings a wealth of relevant experience in multi-brand and financial management within the Korean market.”

In addition to the Columbia brand, the company also owns the Mountain Hardwear, Sorel, prAna, Montrail and OutDry brands.