Cherokee Acquires Everyday California

Manufacturing | Retail

As of Thursday, May 21, 2015

Sherman Oaks, Calif.–based Cherokee Global Brands has acquired San Diego–based casual lifestyle brand Everyday California.

Everyday California foundersMichael Samer and Christopher Lynch will retain ownership of the brand and continue to run the company’s flagship store in La Jolla, Calif., selling men’s and women’s apparel, accessories and footwear through a licensing agreement with Cherokee Global Brands. Samer and Lynch will serve as global brand ambassadors for Everyday California, which becomes part of the Cherokee portfolio of brands, including Cherokee, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, Liz Lange, and Sideout.

“Everyday California’s global potential made the acquisition a perfect fit for Cherokee Global Brands,” said Henry Stupp, Cherokee’s chief executive officer, in a statement. “The brand is more than a state of mind. It’s a way of life! Many great active-lifestyle brands have been born in California, and we are confident that together with Mike and Chris we can take an already strong brand and make it even more successful.”

Everyday California is part ocean equipment and tour provider and part lifestyle collection. The company offers surfboard, paddleboard, kayak and snorkel rentals as well as guided kayak tours of the La Jolla Ecological Reserve. Its California-sourced womenswear and menswear are sold at the La Jolla store as well as other locations throughout California.

Everyday California will officially launch to the licensing community at the Cherokee Global Brands booth during the June 9–11 run of Licensing Expo in Las Vegas.

“We have been actively working to identify new licensee partners for the brand,” Stupp said. “Several licensees have already been identified, and we expect to announce them shortly. In addition, through our global platform and expanded licensing network, we are confident that we shall be able to swiftly secure international partners for Everyday California.”