California Apparel News

Stefanie Betro is on the move. In late 2014, she started working on the women’s contemporary clothing collection Betro Simone with Daniel Guez, founder and chief executive officer of BLVD Brands. Before the line was exhibited on the trade-show circuit, the Los Angeles–made line was picked up by select Nordstrom doors and Nordstrom’s e-commerce site (www.nordstrom.com), where it continues to be sold.

Helming the Betro Simone line comes after the designer spent a decade designing for private-label collections and for brands such as the rock ’n’ roll–inspired Kill City.

For the line’s Spring/Summer ’16 collection, she wanted to make styles that express her view of the idiosyncratic style of Los Angeles and California.

The Betro Simone Spring/Summer ’16 collection offers styles such as a sleeveless asymmetrical dress. It’s a flowing, sleeveless stretch jersey dress knit. “There’s something for everyone,” Betro said of the dress design. It offers two cuts. There’s a silhouette that features a racer-back top, which shows a generous look at the wearer’s back. Another cut is more modest. The tunic top offers more coverage. Betro said that the dress features an asymmetrical hem. The collection’s other looks feature wide-leg gaucho pants, knit mini-skirts and tunic tops.

The collection also is distinguished by original prints and hand dyes. Some of the prints feature a “crackle” design reminiscent of paint splatter or marble stone’s juxtaposition of white and colored hues.

Wholesale price points range from $27 for shorts to $47 to $54 for jumpsuits and maxidresses. For more information, contact elaine@blvdbrandsllc.com.