As of Thursday, November 12, 2015
Surf Industry Manufacturers Association has presented its SIMA Image Awards for 13 years, and on Nov. 11, it announced its slate of award nominees for work done in the past year. Winners will be announced Feb. 11.
Amuse Society, a Costa Mesa, Calif.–based brand, made a big splash at SIMA. The young woman’s brand started in January of 2014. It was one of the most nominated brands this year, nominated in three categories, including “Breakout Brand of the Year.”
For the category of “Men’s Apparel Brand of the Year,” the nominees are Billabong, Depactus, RVCA, Vissla and Volcom. For “Men’s Boardshort of the Year,” nominees are Lo Tides by Billabong, HyperFreak by O’Neill, Mirage MF Driven by Rip Curl, Skeleton Coast by Vissla and Mod-Tech by Volcom.
“Women’s Apparel Brand of the Year” nominees include Amuse Society, Billabong Women’s, O’Neill, Rip Curl and Roxy. “Women’s Swim Brand of the Year” nominees include Beach Riot, Billabong Women’s,L*Space by Monica Wise, Rip Curl and Seea.
The “Breakout Brand of the Year” is awarded to a small- to mid-sized men’s or women’s brand that experienced high growth from January to September of 2015. Nominees were Amuse Society, Depactus, Otis, Roark Revival and Sun Bum.