SILK SHOW
Venue' s Canares Announces New Trade Show
Venue Trade Show founder Miles Canares announced Silk Show, a new event that will take a bow at the sprawling Asian American Expo, which is scheduled to run Jan. 16–17 at the Pomona Fairplex in Pomona, Calif.
More than 1,000 businesses run booths at the giant expo, where 113,000 attendees are forecast to visit the event, which has run annually since the early 1980s. But so far it has not produced a section for street fashion and lifestyle.
Silk Show will be open to the public and retailers, Canares said. “For brands, it is a chance to sell directly to the public, clear out inventory and also market their name to a whole new customer base,” Canares said. He also promised exposure to attendees and exhibitors from all over the Asia/Pacific region.
Prices for booths will run from $1,300 for a 10-by-10 booth to $4,200 for a 10-by-30 booth located in a coveted corner space. For more information, contact Canares at miles@ccyp.com or Alex De Leon at alex@ccyp.com.
