As of Thursday, October 29, 2015
Fashion for a good cause was at the forefront at the Revolve Clothing Stand Up to Cancer benefit at the Paramour Mansion in Los Angeles.
Revolve Clothing teamed up with Stand Up to Cancer, an organization that generates awareness about cancer and raises money for scientific cancer research, for a fundraiser. The Oct. 22 charity event celebrated Revolve’s partnership with its exclusive 61-piece capsule collection.
“This has been such a passionate project for everyone at Revolve, and tonight is a chance to raise even greater awareness for a cause. Not only has our world-class team spotlighted Stand Up to Cancer amongst our millennial audience but together, with our brands, they’ve created an amazing collection that the Revolve girl across the globe wants to wear,” said Mike Karanikolas, Revolve’s co-founder and co-chief executive.
The party had an exotic air with the venue decorated in a rustic Moroccan theme that took place in the Silver Lake hills, set among rich green foliage and a generous view of the city.
The fashion show itself featured 1970s-inspired Fall/Winter 2015 styles designed by 33 of Revolve’s top-selling brands. Within theRevolve x SU2C collection, there were shimmy-fringed disco dresses, denim flares, multicolored lamb-fur jackets, gypsy-printed jumpsuits and graphic T-shirts designed from the likes of Lovers + Friends, Eaves, Wildfox Couture, House of Harlow, Mara Hoffman and many more.
Los Angeles–based fashion label Jen’s Pirate Booty debuted a bohemian mini tunic, “Wildflower,” in black with exaggerated bell sleeves and an embroidered skirt ruffle detail. Owner Jenny Rossi said it was important to participate in this project because of the number of people, including a family member, affected by cancer.
Celebrities including former Miss Universe Olivia Culpo, actress Jamie Chung, fashion journalist Louise Roe and singer Sophie Tweed-Simmons (daughter of Gene Simmons) showed their support and strutted the catwalk on a glass-constructed runway set up over a pool. A slew of notable figures were also in attendance, including actresses Jaime King, Italia Ricci and Sarah Hyland.
The Revolve x SU2C collection is available through Dec. 31 with 30 percent of the purchase price of every item, which sells from $44 to $550, going to SU2C. Revolve guarantees a minimum donation of $200,000.