Mélange Fashion Tech Trade Show Takes a Bow at The New Mart

Trade Shows

As of Thursday, September 3, 2015

With e-commerce, m-commerce and a new trend in wearable technology, fashion has embraced business models invested in the digital world. The Mélange trade show will present panels and produce an exhibition on this rapidly changing business world. It will make its debut Sept. 16–17 at The New Mart fashion showroom building in downtown Los Angeles.

The event will take place on The New Mart’s third floor, which has been the site of the Designers and Agents trade show and other trade events. Specific panels will cover subjects such as new developments in mobile/digital payments, making content for e-commerce, and how action-sports brands such as Billabong and Diamond Supply Co. look to build relationships with their customers.

Other panels will discuss topics ranging from wearable technology to building a brand with a mission that involves charity. Jordan Glassberg, vice president of development for Toms Shoes, will speak. Other speakers will include executives from BCBG Max Azria Group,Halston and Zappos.

During the evening of Sept. 16, the show will feature Tastes of LA, which will feature foods from Los Angeles–area restaurants including Factor’s Famous Deli, Amante Pizza & Pasta and Maggiano’s Little Italy.

Registration for two days of the show costs $299, according to the show’s website.

Mélange was founded by Tom Keefer, a Los Angeles–based youth marketing specialist who has worked with Newsweek Intl., LA Gear, K-Swiss, Mattel and the BBC Worldwide Global Licensing Team. For more information, visit www.melangelive.com.