The Grove Pops With Giant Men’s Market
Los Angeles’ The Grove retail center has been the address for pop-up shops for the retailers and brands such as Revolve, Lauren Conrad and House of Harlow. From Sept. 18 to 20, it will host the largest pop-up in its history, said Kloe Colacarro, head of leasing for Caruso Affiliated , the owner, developer and manager of The Grove.
This weekend, Pop Up Flea, a New York-based producer for pop-up shops and markets focusing on menswear, will take over the 8th level of the parking structure at The Grove. It will offer goods from more than 40 brands such as; Tanner Goods, Scout, Schott, Ursa Major, Wittmore, Wood & Faulk, Billkirk, Either Way LA. Price points will range from $50 to $15,000 at the event.
“Brands which do not always receive proper recognition are creating followers,” Colacarro said of the pop-ups. She also noted that the view from the 8th level of the parking structure is spectacular. “You can see everything from downtown Los Angeles to the Hollywood sign. It’s the best views that you’ll get in the city of L.A.”