Boutique section of Supra pop-up.
As of Monday, August 1, 2016
He used to skateboard on it. Now he looks at it as prime art material.
Chad Muska, designer for the Supra brand and skateboarding hero, took concrete, resin, wood and aluminum. Instead of skating over them, he put them under a fine art lens. He made it into sculpture and framed art.
He placed the conceptual art at the recently opened Supra pop-up shop at 7823 Melrose Ave in Los Angeles. He did double duty at the pop-up. He designed the look of the shop; which features a studio for his art, a boutique and a lounge with a hammock. Muska said the pop-up was intended to communicate the character and vision of Supra.
“It’s the idea of having a place to create - and a place that is representative what Supra means to me,” he said.
Muska’s art, Supra’s Skytop III sneakers and exclusive T-shirts are going to grace the pop-up until Labor Day, when the shop is scheduled to close.